Grinding the Pivot
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I thought I'd do a little coaching on the side. Instead I'm becoming obsessed with learning how to build real audiences and leverage AI to do it. Documenting the whole thing in real time, week by week.
Meet Doug Cheek
I've been laid off. Built businesses. Sold two. Lost almost everything to COVID. Rebuilt anyway.Now I'm documenting the next chapter in real time – every win, every setback, every pivot – as I build a new path forward.Most recently: I needed to build a LinkedIn audience from scratch. Everyone said it would take 18 months. I went from 2,000 to 735,000 impressions in 4 weeks. That story – and everything else I'm building – is unfolding right now on Substack.If you're in your own midlife pivot, or just curious what it actually looks like to rebuild in public, you'll find something useful here.